Creating Pinterest Boards That Drive Traffic to Your Website

Pinterest is an often-underestimated powerhouse for driving website traffic, especially if your brand relies on visual appeal and storytelling. With over 400 million active monthly users, Pinterest is a dynamic way to showcase your content, products, or services while guiding visitors to your website. Here’s how to strategically create Pinterest boards that drive more traffic to your site and engage your audience.

1. Set Up a Business Account and Optimize Your Profile

If you haven’t already, convert your Pinterest account to a Business profile. This unlocks features such as Pinterest Analytics, which helps you understand your audience, track your pins’ performance, and measure website traffic from Pinterest.

• Complete Your Profile: Use a clear profile photo, a concise but informative bio with keywords related to your niche, and include a link to your website.

• Enable Rich Pins: Rich Pins provide additional details on pins, making them more informative and clickable. For example, Rich Pins for blog posts show the title, description, and author, which enhances engagement.

2. Identify Your Audience’s Interests

Understanding your target audience’s interests is crucial to building boards that resonate with them and entice them to click through to your website. Use tools like Pinterest Trends and Pinterest Analytics to identify popular keywords, themes, and categories that align with your audience.

• Keywords Research: Look up keywords relevant to your industry that people are searching for on Pinterest. Incorporate these keywords in your board descriptions, pin titles, and descriptions.

3. Design Engaging Board Titles and Descriptions

When creating boards, use descriptive titles that contain popular keywords. Specific, keyword-rich titles help your boards rank in Pinterest searches, increasing visibility.

• Avoid Generic Titles: Instead of “Fashion,” go for something like “Sustainable Summer Fashion Trends 2024.” Specific titles make it easier for your audience to find exactly what they’re looking for.

• Board Descriptions: In the board description, include relevant keywords naturally to make it easy for Pinterest’s search engine to understand what your board is about. This boosts your boards’ chances of appearing in relevant searches.

4. Create Multiple Boards for Different Content Types

Creating boards for specific categories of your content makes it easy for users to find what they need and increases the likelihood of click-throughs to your site.

• Categorize by Content Type: For example, if you’re in the fitness industry, you might have boards titled “Healthy Recipes,” “Home Workouts,” “Beginner Fitness Tips,” and “Fitness Gear.”

• Seasonal or Trending Boards: Create boards dedicated to seasonal or trending topics, such as “Holiday Decorating Tips” or “2024 Social Media Trends,” to capitalize on timely interests.

5. Design Eye-Catching, Branded Pins

Pinterest is a visual platform, so each pin should be engaging, high-quality, and branded. Using branded colors, fonts, and a consistent design style can make your pins more recognizable and memorable.

• Use Canva or Adobe Spark: These tools allow you to design Pinterest templates with branded colors, fonts, and logos. Aim for vertical, high-resolution images, as Pinterest favors these formats.

• Text Overlays: Adding text overlays to your images helps people quickly understand the pin’s content. Include a call-to-action in your overlay, such as “Read More” or “Find Out How.”

6. Add Compelling Descriptions with Calls-to-Action

Every pin should include a description that not only describes the content but also encourages users to click through to your site.

• Be Descriptive and Concise: Summarize what the reader will learn if they click through, and keep your tone engaging.

• Include Keywords and Hashtags: Keywords help your pin appear in relevant searches, while hashtags can further categorize your content.

• Add a CTA: Encourage users to click on your pin with CTAs like “Learn More,” “Get the Recipe,” or “Shop the Collection.”

7. Pin Consistently and Schedule Pins

Consistency is key on Pinterest. Regularly pinning keeps your boards active and increases your visibility in the feed. Using a scheduling tool like Tailwind can help you plan your pins in advance, optimizing posting times for maximum engagement.

• Pin at Optimal Times: According to studies, the best times to post on Pinterest are generally evenings and weekends. Tailwind can help you determine the best times based on your audience engagement.

• Aim for Quality Over Quantity: Pinning quality content that resonates with your audience is more important than sheer volume. A few well-thought-out pins per day can be more effective than hundreds of low-quality pins.

8. Collaborate on Group Boards and Use Tailwind Communities

Group boards and Tailwind Communities allow you to collaborate with others in your niche, expanding your reach and introducing your content to a broader audience.

• Join Relevant Group Boards: Look for boards where members pin related content and have a strong following. Adding value to these boards can lead to greater exposure and more click-throughs to your site.

• Tailwind Communities: Join Tailwind Communities in your niche to share your content with like-minded creators. This increases the chances of your content being repinned and viewed by new audiences.

9. Monitor Your Analytics and Refine Your Strategy

Track your Pinterest analytics to understand which pins and boards are driving the most traffic to your website. Analyze what types of pins perform best, which keywords bring in the most clicks, and which boards are most engaging.

• Pinterest Analytics: Use Pinterest’s analytics to monitor impressions, saves, and click-throughs. This data can help you refine your content and create more of what works.

• Google Analytics: Set up tracking in Google Analytics to monitor traffic from Pinterest to your website. This will help you determine which boards and pins are directly contributing to website visits and conversions.

10. Repurpose Blog Content as Pinterest Pins

If you have a blog, use Pinterest to drive traffic by repurposing blog content as multiple pins. Create different graphics for each post, each with a unique title, to target various keywords and reach more users.

• Create Multiple Pins per Blog Post: For example, if you have a blog titled “10 Tips for Effective Time Management,” create separate pins for “Time Management Tips,” “Boost Productivity with These Time Management Hacks,” and “Organize Your Day with These Tips.”

• Link Directly to Blog Posts: Each pin should link directly to the related blog post on your site, increasing the chances of users engaging further with your content.

Conclusion

Pinterest is a powerful platform for driving traffic to your website, particularly for visually driven industries. By creating well-structured boards, optimizing pin descriptions, and maintaining consistency, you can tap into Pinterest’s vast user base and turn it into a steady source of website visitors. Start building your Pinterest presence today with these strategies, and watch your traffic grow as you connect with an engaged audience ready to learn more from your brand.